This Privacy Policy explains how Smyrna Opera House (“we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit our website, use our services, or otherwise interact with us (collectively, the “Services”). “You” and “your” refer to any user of the Services, including customers, website visitors, or others whose information we handle under this Privacy Policy.

Please read this Privacy Policy carefully. By using or accessing our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please refrain from using our Services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, for operational, legal, or regulatory reasons. When we make changes, we will post the revised Privacy Policy on our Site, update the “Last updated” date, and take any additional steps as required by law.

How We Collect and Use Your Personal Information

To provide our Services, we collect personal information about you from various sources. This information helps us communicate with you, deliver the Services, fulfill legal obligations, and protect our rights and the rights of others.

Information We Collect

Information You Provide: We collect personal information that you submit to us, primarily via our contact form and newsletter signup. This information may include:

• Contact Information: such as your name, email address, phone number, and any details you choose to provide in your message when you reach out via our contact form.
• Newsletter Signup: when you subscribe to our newsletter, we collect your email address to send you relevant updates and information.

Information Collected Automatically:  We may collect data about your interactions with our Site (“Usage Data”) through cookies and other technologies. This data includes details like your IP address, device information, and how you interact with our Services.

Information from Third Parties: We may also obtain data from vendors and service providers who collect information on our behalf, such as payment processors for payment-related information, subject to their privacy policies.

How We Use Your Personal Information

• Providing Services: To deliver our Services, fulfill requests, and maintain and manage your account.
• Security and Fraud Prevention: To protect against fraudulent or malicious activities and keep your information secure.
• Communication: To provide support, respond to inquiries, and offer updates on our Services.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies, such as Google Analytics, Microsoft Clarity, and Meta Pixel, to understand how visitors interact with our Site and to improve our Services. These tools help us analyze Site traffic, gather demographic data, and measure the effectiveness of our advertisements.

• Google Analytics: We use Google Analytics to monitor Site usage, helping us to improve our content and user experience.
• Microsoft Clarity: We use Microsoft Clarity for insights into how users interact with the Site, allowing us to make improvements based on real-time usage data.
• Meta Pixel: For advertising purposes, we use the Meta Pixel to measure the effectiveness of our social media ads and to deliver targeted advertising on Meta platforms.

Most browsers allow you to control cookies through browser settings. Blocking or deleting cookies may impact the functionality of the Site. For further details on how Google, Microsoft, and Meta use this data, please refer to their respective privacy policies.

Disclosure of Personal Information

We may disclose personal information:

• To service providers that assist in delivering our Services.
• To business partners for purposes such as advertising.
• As required by law or in connection with a business transaction.

Children’s Data

Our Services are not intended for children, and we do not knowingly collect personal information from anyone under 16. If you believe a child has provided us with personal information, please contact us for deletion.

Security and Retention of Information

While we implement security measures to protect your information, please be aware that no method is entirely secure. We retain information as needed for our business operations, compliance with legal obligations, or as otherwise stated in this Policy.

Your Rights and Choices

Depending on your location, you may have certain rights related to your personal information, such as access, deletion, and correction. To exercise your rights, please contact us.

Contact

For questions about this Privacy Policy or to exercise your rights, please contact us at (302) 653-4236, [email protected], or at 7 West South Street, Smyrna, DE 19977.